Pressplay Capital

Attention Economy, Expertly Funded

⁠Investing to Advance Streaming in an AI era

Backing visionary founders in Gaming, Ad Tech, Media Tech, Entertainment, and Sports Tech (GAMES) across the Middle East and India.

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Funding Size

$50M Fund | Early & Growth Stage

Investment Focus

Exit Friendly Deals in Recession Proof Sectors

Past & Present Clients

MEET OUR TEAM

Built by Founders & Pioneers, Backed by Track Record

With decades spent building multi-million-dollar media-tech and ad-tech ventures, our team brings hands-on experience in venture creation, strategic investments, and cross-border exits across the US, Middle East, and India.

Viniit Mehta

Viniit Mehta

GENERAL PARTNER

A 3x founder and streaming media pioneer, Viniit has built and scaled SaaS and video tech startups across the US, India, and MENA. He led Brightcove’s business in the region, sits on the board of Asia’s second-largest video ad network, and has advised and invested in breakout ventures across streaming, gaming, and media-tech.

Devang Mehta

Devang Mehta

VENTURE PARTNER

Devang brings over 30 years of operational and investing experience across India and Silicon Valley. He has built SEBI-registered funds, scaled startups in SaaS, analytics, and fintech, and brings deep expertise in GTM strategy, exits, and fund structuring from his roles at Morningstar, eTouch, QMetry, and more.

Yash Dhamane

Yash Dhamane

VENTURE FELLOW

Yash is a digital media analyst specializing in Gen Z and Gen Alpha behavior across India’s fast-evolving entertainment and gaming landscape. He has evaluated 50+ early-stage deals and brings sharp analytical insights into the $100B+ Indian digital content ecosystem.

Why Pressplay Capital?

The region’s first venture fund exclusively focused on GAMES—empowering founders redefining content, commerce, and engagement.

  • Capital to fuel category-leading startups
  • Deep sector expertise across Streaming, Ad Tech and Digital Media
  • Exclusive access to global distribution networks, startups and co-investment / exit partners

Industry Experts

Attention Economy Veterans. Strategic Capital.

Founder Confidence
95%

What We Do & KEY INVESMENT SECTORS

Fueling the Next Wave of Media Tech, Sports Tech and Gaming

At Pressplay Capital, we are deep domain experts investing in the new frontier of the attention economy – where AI meets Streaming, Sports, & Gaming.

  • Target Geographies: Middle East, India & Select US Markets
  • Stage Focus: Seed Stage (Lead & Co-Investments) with min revenue of $300K ARR
  • Investment Model: Entrepreneurs building companies with focus on revenues and profitability

Gaming

AI driven, Distribution focused social & immersive gaming.

Entertainment

Content IP driven & Immersive Streaming Products with distribution focus.

Media & Ad-Tech

AI-powered content processing, monetization and distribution.

Sports-Tech

AI powered Data, Analytics, Streaming, & Fan Engagement.

Sensara.tv

AI-driven video discovery platform enhancing engagement through contextual advertising and personalized content recommendations.

Eloelo

India’s largest interactive entertainment platform integrating live streaming, social engagement, and creator-driven commerce.

Adsolut Media

Asia’s second-largest video ad network optimizing monetization through AI-powered targeted advertising and premium content partnerships.

Metashot

Revolutionizing gaming hardware with immersive, next-gen technology for enhanced interactive and competitive gaming experiences.

Athlete Agent

The "IMDb of Sports," connecting athletes, brands, and fans with data-driven insights and engagement tools.

FEATURED INSIGHTS & INVESTMENTS

Innovators We Back

Investing in trailblazing startups shaping the future of gaming, media, and entertainment with cutting-edge AI, immersive experiences, and next-gen monetization.

Get in Touch

Pressplay Podcast – Go Ahead and Subscribe

SportVot, Revolutionizing Grassroots Sports with Streaming

  • How SportVot empowers local athletes with streaming and tech.
  • The challenges of building a sports tech startup in India and insights into the attention economy and its impact on sports content.
  • Lessons for entrepreneurs navigating the sports and media industries.
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